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Real estate agency

Choosing between self-listing and a property sales or letting agent

Compare self-listing with agency support for property marketing, enquiries, viewings, letting and sales coordination in Kenya.

Published 18 September 2026Reviewed by Marima

Some owners are comfortable publishing a listing and handling every enquiry. Others need an agent to manage marketing, viewings and negotiation coordination. The right choice depends on time, property complexity and the level of support required.

When self-listing can work

An owner with time, good property information and a clear process can handle direct enquiries, viewings and screening without an agent.

When agency support adds value

An agent can reduce the owner’s workload, improve follow-up consistency and coordinate many prospects at once.

Keep professional roles separate

Agents, lawyers, valuers, surveyors and lenders perform different functions. A transaction may require several professionals depending on the property and deal.

Measure the service by outcomes and records

Response times, qualified enquiries, viewing feedback and documented offers provide more useful visibility than vague activity claims.

Frequently asked questions

Can I list on Marima without using Marima Agency?

Marima supports free property listing separately from agency services.

Can Marima Agency manage viewings?

Agency services can include enquiry and viewing coordination according to the agreed scope.

Is agency support only for sales?

No. Property agents can support both sales and letting workflows.

Does using an agent replace legal due diligence?

No. Legal and ownership checks remain important regardless of how a buyer or tenant found the property.

Need help with Marima?

Explore the relevant Marima service or contact the team for product and service information.

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